Liverpool announces new Turkish signing Misli

04 October 2012 | Posted in Sponsorship, Soccer, Europe | By Tom Love

Liverpool Football Club has officially announced a new agreement with Turkish betting company Misli.com.

According to a statement on the Premier League club's official website, Liverpool's agreement with Misli is the latest in a series of deals making up a 'geo-targeted betting strategy'.

Previously the club has agreed similar contracts with Paddy Power for the UK, Ireland and Italy and with 188Bet, who hold the title of Liverpool's international bettting partner.

As per the previous agreements, Misli's partnership with Liverpool will be exclusive to the Turkish market.

• Liverpool FC announces two new contracts
• Liverpool FC ‘signs surprise three-year contract with Ramsey’

Misli chief executive Baris Telkin added, "Misli.com is very proud to be the exclusive betting partner for Liverpool Football Club in Turkey. This deal shows commitment to our 300,000 customers, bringing a global sports club closer to home. Through this partnership we hope to build on our customer base and offer some really exciting activity linked to Liverpool Football Club."