Premier League soccer side Liverpool have announced a partnership with Halewood Wines and Spirits, maker of brands Liverpool Gin and Liverpool Vodka.
Under the terms of the three-and-a-half-year deal, the Liverpool-based distillery will have a strong brand presence at the English club’s home, Anfield, and through its digital and social media platforms. Halewood will also have the spirit pouring rights for the venue’s hospitality lounges, conference centre and at the Bootroom Sports Café.
Halewood Wines and Spirits has also become a match sponsor of the Liverpool Legends versus Real Madrid Legends match, which takes place at Anfield on 25th March.
“Halewood Wines and Spirits is a proud local, Liverpool brand with a rich sporting heritage which reflects a great synergy with the club,” said Billy Hogan, Liverpool’s managing director. “We look forward to a long and successful relationship with Halewood as they continue to grow their brand internationally from our region.”
Stewart Hainsworth, chief executive of Halewood Wines and Spirits, added: "Halewood has grown up in Liverpool, we’re proud to be here and want to use our growing high quality spirits portfolio, alongside one of the world’s best football teams, to put an even brighter spotlight on the city.”