Premier League soccer giants Liverpool have launched a new four-year partnership with Swiss ski resort Verbier.
The resort becomes the club’s first official Alpine tourism destination; the English club announcing the deal on their website with former striker Robbie Fowler starring in a promotional video.
Under the deal, Verbier will provide exclusive offers to fans, and will host a week-long event dedicated to Liverpool at the resort in January.
Liverpool managing director Billy Hogan said: “As our first Alpine destination partner, we are delighted to welcome Verbier to the LFC family. We believe a partnership in this space will allow us to bring unique and exciting opportunities to our fans.”
Managing director of Verbier Promotion Pierre-André Gremaud added: “This collaboration has strategic importance and we hope it will help defend or even increase our market share in the UK but also in Europe.”
Liverpool have enjoyed a perfect start to the season, winning all six games so far – including a late win against French side Paris Saint-Germain in the Champions League earlier this week.