Liverpool get their skis on with Verbier

Swiss resort becomes Premier League club’s official winter destination.

Liverpool get their skis on with Verbier

Liverpool FC

Premier League soccer giants Liverpool have launched a new four-year partnership with Swiss ski resort Verbier.

The resort becomes the club’s first official Alpine tourism destination; the English club announcing the deal on their website with former striker Robbie Fowler starring in a promotional video.

Under the deal, Verbier will provide exclusive offers to fans, and will host a week-long event dedicated to Liverpool at the resort in January.

Liverpool managing director Billy Hogan said: “As our first Alpine destination partner, we are delighted to welcome Verbier to the LFC family. We believe a partnership in this space will allow us to bring unique and exciting opportunities to our fans.”

Managing director of Verbier Promotion Pierre-André Gremaud added: “This collaboration has strategic importance and we hope it will help defend or even increase our market share in the UK but also in Europe.”

Liverpool have enjoyed a perfect start to the season, winning all six games so far – including a late win against French side Paris Saint-Germain in the Champions League earlier this week.