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• Erie Insurance Group renames the Tullio Arena

  11 May 2012 | Sponsorship, Basketball, Football, Ice Hockey, North America

  Erie Insurance Group has acquired the long-term naming rights to the Tullio Arena in Erie, Pennsylvania. Read more...

• Puma backs Subaru's Global Rallycross Championship team

  08 May 2012 | Motorsport, Sponsorship, Global

  The Subaru Rallycross Team competing in the Global Rallycross Championship (GRC) has announced Puma as an official sponsor. Read more...

• Northampton Saints signs four-year contract extension

  04 May 2012 | Europe, Rugby, Sponsorship

  International tyre brand Hankook Tyre UK has announced a new four-year agreement with English rugby club Northampton Saints. Read more...

• New sponsorship deal safeguards El Paso boxing event

  02 May 2012 | North America, Boxing, Sponsorship

  The city council of El Paso in Texas has unanimously approved a six-figure sponsorship of Julio César Chávez Jr's WBC middleweight title defense against Andy Lee on 16th June. Read more...

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  Canterbury signs kit deal with Leicester Tigers

  20 April 2012 | Europe, Rugby, Sponsorship

  Sports apparel brand Canterbury has made its second major signing in as many months by agreeing a multi-year kit deal with Leicester Tigers. Read more...

• New name for Myrtle Beach Pelicans' home ballpark

  05 April 2012 | North America, Baseball, Sponsorship

  Ticketing services company Ticketreturn.com has been announced as the new naming rights sponsor for Pelicans Ballpark, the home stadium of Texas Rangers’ minor league baseball affiliate Myrtle Beach Pelicans. Read more...

• Football community praised for generosity ahead of FA Cup rematch between Tottenham and Bolton

  27 March 2012 | Europe, Soccer, Agencies

  The British Heart Foundation (BHF) will run a targeted awareness campaign during tonight’s FA Cup rematch between Tottenham Hotspur and Bolton Wanderers thanks to free pitchside LED advertising booked by media and marketing agency Sports Revolution. Read more...

• Torres, Hamm and Vonn star in new Kohl's campaign

  21 March 2012 | North America, Skiing / Snowboarding, Swimming, Personal Endorsement, Soccer

  American department store chain Kohl's has announced the launch of a new integrated marketing campaign entitled 'Shop to Win' that features Olympic gold medallists Dara Torres, Mia Hamm and Lindsey Vonn. Read more...

• San Jose Earthquakes to run augmented reality promotion

  09 March 2012 | North America, Soccer, Sponsorship

  The San Jose Earthquakes of Major League Soccer (MLS) has signed a new agreement that will see the Autonomy Corporation-designed augmented reality platform Aurasma integrated into club promotions throughout the 2012 MLS season. Read more...

• Video: Hana Financial signs Kerr as a brand ambassador

  08 February 2012 | Global, Personal Endorsement, Golf

  American LPGA player Cristie Kerr has been unveiled as a brand ambassador for Korean financial institution Hana Financial Group. Read more...

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