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• Krombacher ups commitment to German sport

  16 May 2012 | Europe, Basketball, Sponsorship

  German brewer Krombacher has signed a new sponsorship agreement with Beko Basketball Bundesliga (BBL) side Phoenix Hagen. Read more...

• AFC Bournemouth boosted by ‘substantial investment’

  16 May 2012 | Europe, Soccer, Sponsorship

  English soccer club AFC Bournemouth has announced that Energy Consulting Group will be its shirt sponsor for the next three years. Read more...

• Kit boost for ZOC ahead of London 2012

  16 May 2012 | Sponsorship, Olympics, Africa

  The Zimbabwe Olympic Committee (ZOC) has signed a kit deal with Japanese sportswear brand Mizuno for the country’s athletes traveling to the London 2012 Olympics. Read more...

• BMW drives into Royal Portrush

  16 May 2012 | Sponsorship, Golf, Europe

  German car manufacturer BMW has become the official car of the Irish Open golf event for the next three years. Read more...

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  Brands to run summer 'Dream Team' promotions

  16 May 2012 | North America, Basketball, Sponsorship

  USA Basketball has announced a new marketing partnership with Burger King Corp. ahead of this summer’s Olympic Games in London. Read more...

• Company hopes to make an Impact with first Nascar deal

  16 May 2012 | Sponsorship, Motorsport, North America

  Transportation Impact will be the primary sponsor of Richard Petty Motorsports’ No. 43 entry driven by Aric Almirola at the Pocono 400 Nascar Sprint Cup race on 10th June. Read more...

• Qantas to transport Lions tourists in 2013

  15 May 2012 | Oceania, Asia, Rugby, Sponsorship

  Australian airline Qantas has been announced as the official airline of the British & Irish Lions' Tour to Australia in 2013. Read more...

• Killik & Co to sponsor England v Barbarians

  15 May 2012 | Europe, Rugby, Sponsorship

  The Rugby Football Union (RFU) has announced that financial services company Killik & Co will serve as title sponsor of the upcoming England v Barbarians game at Twickenham on 27th May. Read more...

• ITF signs new four-year deal with Sportradar

  15 May 2012 | Sponsorship, Tennis, Global

  The International Tennis Federation (ITF) has announced that Sportradar AG has been chosen as the organisation's worldwide distributor for ITF Official Data. Read more...

• Ergo Insurance partners the German Hockey Federation

  15 May 2012 | Europe, Hockey, Sponsorship

  Ergo Insurance Group has become a premium partner of the German Hockey Federation (DHB). Read more...

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