News Archive

Manchester City going places after long-awaited title win

14 May 2012 | Soccer, Europe, Licensing

Newly crowned Premier League champions Manchester City have agreed a deal with social network Foursquare. Read more...
Blue Bombers launch scratch and win lottery

11 May 2012 | Football, North America, Licensing

The Winnipeg Blue Bombers Canadian Football League (CFL) side has entered into a partnership with Mantioba Lotteries that sees the launch of the first scratch and win lottery in CFL history. Read more...
Gleneagles steps up preparations for Ryder Cup

11 May 2012 | Licensing, Europe, Golf

Gleneagles, which will host the 2014 Ryder Cup, has signed a ten-year extension with the PGA. Read more...
Sher Singh to create Kings XI Punjab leisurewear

09 May 2012 | Cricket, Asia, Licensing

Lifestyle brand Sher Singh has agreed a licensing agreement with Indian Premier League (IPL) cricket team Kings XI Punjab. Read more...
West Ham United make raft of new signings

23 April 2012 | Licensing, Europe, Soccer

West Ham United has made a number of new additions to its licensing programme in the categories of bedding, publishing, gifts, watches and kitchenware. Read more...
RFU signs four-year apparel deal with Tri Distribution

20 April 2012 | Rugby, Europe, Licensing

The Rugby Football Union (RFU) has announced a new four-year apparel deal with merchandising specialist Tri Distribution. Read more...
Stubhub agrees deal with NBA and USA Basketball

11 April 2012 | Basketball, Europe, Licensing

Online ticketing company Stubhub has entered into a marketing partnership with the National Basketball Association (NBA) and USA Basketball in the UK. Read more...
Andrew Luck signs with Panini America

04 April 2012 | Football, North America, Licensing

Top NFL draft prospect Andrew Luck has signed a trading card agreement with leading sports collectibles company Panini America. Read more...
NFL owners approve Ticketmaster renewal

03 April 2012 | Licensing, North America, Football, Sponsorship

According to SportsBusiness Journal (SBJ), the National Football League (NFL) has renewed its secondary ticketing agreement with Ticketmaster. Read more...
BBC to bring classic English soccer into digital age

30 March 2012 | Soccer, Europe, Licensing, Global

The Football League has agreed a licensing deal with BBC Motion Gallery for its archive footage. Read more...
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