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• Krombacher ups commitment to German sport

  16 May 2012 | Europe, Basketball, Sponsorship

  German brewer Krombacher has signed a new sponsorship agreement with Beko Basketball Bundesliga (BBL) side Phoenix Hagen. Read more...

• AFC Bournemouth boosted by ‘substantial investment’

  16 May 2012 | Europe, Soccer, Sponsorship

  English soccer club AFC Bournemouth has announced that Energy Consulting Group will be its shirt sponsor for the next three years. Read more...

• Sportfive to market BMW Open

  16 May 2012 | Europe, Tennis, Agencies

  Sportfive has secured the marketing rights to the BMW Open tennis tournament in Munich for three years. Read more...

• Kit boost for ZOC ahead of London 2012

  16 May 2012 | Sponsorship, Olympics, Africa

  The Zimbabwe Olympic Committee (ZOC) has signed a kit deal with Japanese sportswear brand Mizuno for the country’s athletes traveling to the London 2012 Olympics. Read more...

• Boss Global Media to handle ISM sponsorship

  16 May 2012 | Agencies, Cricket, Golf, Global

  International Sports Management (ISM) has agreed a partnership with Florida-based Boss Global Media. Read more...

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  SAFC and SABC agree three-year TV deal

  16 May 2012 | Africa, Soccer, Broadcast

  The South African Football Association (SAFA) and the South African Broadcasting Corporation (SABC) have officially announcing the signing of a three-year television rights agreement. Read more...

• BMW drives into Royal Portrush

  16 May 2012 | Sponsorship, Golf, Europe

  German car manufacturer BMW has become the official car of the Irish Open golf event for the next three years. Read more...

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  Brands to run summer 'Dream Team' promotions

  16 May 2012 | North America, Basketball, Sponsorship

  USA Basketball has announced a new marketing partnership with Burger King Corp. ahead of this summer’s Olympic Games in London. Read more...

• Perform pushes for RunningBall acquisition

  16 May 2012 | Global, Multiple sports, Sports Properties

  Digital sports specialist Perform has announced a proposed multi-million dollar acquisition of sports data company RunningBall. Read more...

• Company hopes to make an Impact with first Nascar deal

  16 May 2012 | Sponsorship, Motorsport, North America

  Transportation Impact will be the primary sponsor of Richard Petty Motorsports’ No. 43 entry driven by Aric Almirola at the Pocono 400 Nascar Sprint Cup race on 10th June. Read more...

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