Lihon Petrochemical has signed a sponsorship deal with the Chinese Basketball Association (CBA).
In an agreement brokered by the Infront China agency, the CBA’s global marketing partner, Lihon will become the designated automobile lubricant supplier for the Chinese men's national basketball team.
“On behalf of the Chinese Basketball Association, I am grateful for Lihon Petrochemical’s support for the men’s national basketball team,” said Yao Ming, president of the CBA. “I am delighted to announce our first ever cooperation [between the two parties].”
Zhao Feng, general manager of Infront China, added: “It’s really our honour to receive strong support from partners like Lihon, and we will continue to provide quality services for the national team and sponsors.”
The China men’s national basketball team are currently 24th in the International Basketball Federation’s (Fiba) world rankings.