Leicester City team up with local jeweller for fourth season

Lanes Fine Jewellery extends with English soccer side for remainder of 2017/18.

Leicester City team up with local jeweller for fourth season

Top-flight English soccer side Leicester City have extended their partnership with Lanes Fine Jewellery for a further year.

The deal will see the local diamond specialists remain an official partner of the 2016 Premier League champions for a fourth consecutive season, and will continue to have its brand promoted on static advertising boards at the club’s King Power Stadium and in the matchday magazine. The company will also be given access to first team players for its marketing campaigns.

“It’s great to have Lanes Fine Jewellery working alongside us for another season,” said Harj Hir, Leicester City’s head of partnership engagement. “Having a local business sharing in and benefitting from the success of Leicester City in the Premier League is a fantastic thing and we look forward to continuing our partnership into the future.”

Carli Ognuc, a spokesperson for Lanes Fine Jewellery, added: “We are once again delighted to be part of the exciting Foxes family. Every year brings new opportunities and it is a privilege to be a part of it.” 

Leicester’s five-game unbeaten run came to an abrupt halt last weekend, when they were dismantled 3-0 by a rejuvenated Crystal Palace side. The Foxes will be looking to return to winning ways when they host second-placed Manchester United on Saturday.