Leicester City replace Puma with Adidas

English soccer side partner with German sportswear brand.

Leicester City replace Puma with Adidas

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Top-tier English soccer side Leicester City have announced a new multi-year partnership with Adidas.

Under the terms of the deal, the German sportswear brand will serve as the Premier League outfit’s official technical kit partner from June 2018.

Adidas replaces rival German sportswear manufacturer Puma, which has provided Leicester’s kit for the last five seasons, in the role.

The Foxes will sport Adidas kit featuring the brand’s iconic three stripes from the 2018/19 season.

Susan Whelan, chief executive of Leicester City, said: “Our partnership with Adidas represents a great opportunity for us to increase the reach of Leicester City Football Club, both domestically and internationally, alongside one of the most reputable and recognisable brands in the world.

“It’s not only an exciting development for the Club; but also for our players, who will feel the benefit of Adidas’s commitment to high-performance; and for our supporters, who proudly wear our colours whether following the team up and down the country or from all four corners of the globe.

“As we prepare to begin our journey with a new supplier, it’s appropriate for us to extend our thanks to Puma, with whom we created history during the last five seasons – achieving the impossible on the pitch and producing the best-selling replica shirts in Leicester City history. We wish them well in their future ventures.”

Ashley Swain, director of clubs at Adidas UK, added: “We are delighted to add Leicester City Football Club to our roster of top tier partnerships across the world. Building on the incredible success and growth of the last few seasons we are excited to be working with such an ambitious club as they look to the future on and off the pitch.”

Leicester City finished ninth in the Premier League, ending the season with a dramatic 5-4 defeat away against Tottenham Hotspur on Sunday.