Sony Pictures Television Networks Asia has agreed a broadcast deal with the Legend Fighting Championship (LFC) to show the Asia-Pacific MMA series in 21 countries across the Asian region.
The agreement grants Sony’s AXN channel the exclusive rights to broadcast all Legend events, including four recently-concluded tournaments, until August 2013.
“We are very excited to be partnering with Legend to showcase some of the best and most established Asian MMA fighters,” said Ricky Ow, executive vice president and general manager of Sony Pictures Television Networks Asia.
“Many of these fighters are already household names in Japan, Korea and China, where LFC has a huge following. We have no doubt that our broadcast of these thrilling fights on AXN will further enhance the popularity of LFC, especially amongst our viewers across South East Asia.”
Chris Pollak, managing director of Hong Kong-based Legend, added: "This partnership with AXN begins an exciting new chapter in the Legend story. Since Legend was established, we have dedicated ourselves to growing the sport of MMA here in the Asia-Pacific and giving fighters from this region the opportunity to compete in a world-class organization.”
“AXN is Asia's premiere platform for entertainment, and we are excited to bring the best in Asia-Pacific MMA to their audience, particularly since so many of Legend's elite fighters hail from AXN's key broadcast markets.”