Rolling sports business news wrap: Every deal, every day

Top story: Leeds United confirm Clipper Logistics extension.

Rolling sports business news wrap: Every deal, every day

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Top story

English second-tier soccer outfit Leeds United have confirmed an extension of their partnership deal with Clipper Logistics for a further two seasons.


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The Leeds-based retail logistics company will continue as East Stand and secondary shirt sponsors for both the 2018/19 and 2019/20 seasons.

The Clipper logo will continue to feature on the back of the Championship club's replica shirts for the next two years, as well as prominently across the front fascia of the East Stand.

Additionally, the striking Clipper brand imagery will continue to be adorned across the gable ends of the stand making it visible to the circa 30 million cars that pass Elland Road each year.

Clipper founder and executive chairman, Steve Parkin, said: “The iconic Clipper imagery in and around the stadium, on the kit and in matchday literature, has been in place for a number of years.

“We’ve been incredibly pleased with the partnership to date, and look forward to seeing where the future will take us."

Leeds United executive director Paul Bell added: “Clipper represent our city across the globe, they are a major success story for the local community and we are incredibly proud to be associated with them."


Natioanl Hockey League ice hockey franchise the Anaheim Ducks has partnered with UCI Health ahead of its 25th anniversary season in 2018-19.

British Athletics has extended its partnership with Müller to additionally cover the British Athletics Championships through to 2019.

Greek EuroLeague basketball powerhouse Olympiacos Piraeus have reportedly closed a €10 million, five-year main sponsorship deal with betting company Bwin.

CHI Health has agreed a 20-year agreement worth US$23.6 million to become naming rights holder of the downtown arena and convention center in Omaha that is home to National Collegiate Athletic Association (NCAA) Division One basketball team, the Creighton Bluejays.

Dallas-based software and technology company Stack Sports has struck a large-scale, multi-year partnership with sporting goods and team apparel marketer and distributor BSN Sports centered around youth sports sales.

Henley Royal Regatta has announce Moët & Chandon as its official champagne partner in a long-term deal.

Media Rights

Digital sports-media company Perform has acquired a package of rights in Italy for Lega Basket Serie A, the country’s top division of basketball, for two seasons until 2020.

Personal Endorsement

National Basketball Association (NBA) draft prospects Trae Young and Lonnie Walker IV have reportedly ssigned with Adidas.

Premium bike brand Time Sport has announced the recruitment of French biathlete Martin Fourcade as a brand ambassador

Bidding & Hosting

The National Football League (NFL) has decided to retain Orlando as host of its Pro Bowl annual all-star event in 2020.

Questions remain as to the destination of the finale for the inaugural edition of the World Test Championship. England was set to be the destination of the June 2021 final, but the ESPNcricinfo website report that the Board of Control for Cricket in India (BCCI) is in favour a system by which hosting rights would be awarded to the country that tops the championship table at the cut-off date for the final.

Movers & Shakers

Ben Esser has been appointed to Fanatics' leadership team in Germany, where he will head up the sports merchandise company's global e-commerce and partner management departments as director, omni-channel. 

Whopper of the day

Burger King has apologised for offering a lifetime supply of Whoppers to Russian women impregnated by World Cup players. A regional promotion on VKontakte - a Russian alternative to Facebook – offered RUR3 million ((US$47,000)) as well as an endles supply of its signature burger to “girls who manage to get the best football genes” and “lay down the success of the Russian national football team”. 

The fast food company later posted a Russian-language statement on VKontakte, saying "we offer apologies for the announcement we made. It was too offensive".

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story