English rugby league side Leeds Rhinos’ three-year extension with main sponsor Leeds Building Society will see the deal become the longest of its kind in Super League history.
The building society will now continue as front-of-shirt sponsor for the reigning Super League champions until the end of the 2020 season.
The 2018 season will be the 12th in which the Rhinos have had the society as principal sponsor and this new three-year agreement will also set a new club record for longest shirt partnership, surpassing the previous record of 13 seasons.
Peter Hill, Leeds Building Society chief executive, said: “I’m delighted we’re continuing our record-breaking partnership which keeps us exactly where we want to be - at the heart of strong communities in Leeds.
“We are both successful organisations who play major roles in the city and we share many of the same values.
“This is a winning partnership for us. Leeds Rhinos have enjoyed a highly successful period with Leeds Building Society proudly displayed on the front of their shirts.”
Leeds Rhinos chief executive Gary Hetherington added: “We are proud of our association with Leeds Building Society and our partnership is a perfect fit for both parties.
“This is a huge year for us with two massive games at Elland Road and a historic first trip to Australia to try and win our fourth World title against Melbourne.”