Rolling sports business news wrap: Every deal, every day

Top story: Las Vegas Lights spark up with Nuwu Cannabis Marketplace.

Rolling sports business news wrap: Every deal, every day

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Soccer: US second-tier side Las Vegas Lights have became the first professional sports team in the country to partner with a marijuana dispensary. 

The Vegas outfit, who joined the United Soccer League (USL) this year, have signed a deal with the Paiute tribe to promote the NuWu Cannabis Marketplace at their Cashman Field stadium this season. 


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Recreational marijuana has been sold in Nevada since July 2017.

"We love Las Vegas, and we're not embarrassed to support any business here," said Lights owner Brett Lashbrook. "This is the right time and the right market to do this, and we're not going to hide. We think this will be part of the destigmatization of this substance and business. This isn't some shady guys walking around with hoods over their heads. This shop is closer to an Apple Store."

Federal laws regarding advertising marijuana to children mean the team has to be careful as to what it can promote inside the stadium, but ESPN report that the Lights anticipate the partnership will include a branded marijuana inside the dispensary.

State organising body New Jersey Youth Soccer has announced a multi-year extension to its official uniform supply partnership with Adidas.

In South Africa, Premier Division soccer outfit AmaZulu has named UK sportswear manufacturer Umbro as its new kit partner in a long-term deal starting with the 2018/19 season.

Baseball: Major League Baseball's (MLB) St. Louis Cardinals have signed a deal with the apparel brand launched by star catcher Yadier Molina in 2016, M4, to become an official partner of the team.

Rugby union: English second-tier club Bristol Rugby has announced it will rebrand to Bristol Bears in an effort to attract investment and new audiences in a 'challenging market' as it prepares to return to the top-flight Premiership.

Cricket: English outfit Hampshire have announce a new sponsorship agreement with 21six, that sees the local marketing agency's logo placed on the collars of the side’s County Championship shirts for the 2018 season.

Australian rules football: The Australian Football League (AFL) has announced a partnership with Walt Disney Australia's Marvel Australia for the 2018 Premiership season. The deal sees the brand support AFL’s Sunday Funday activation with entertainment, and giveaways involving Marvel comic characters.

Multi-sport: The organising committee for the 2019 Winter Universiade in the Russian city of Krasnoyarsk has agreed sponsorship deals with sports equipment manufacturer Forward, soft drinks company Coca-Cola and financial services company Sberbank.

The World Games organisers, the International World Games Association (IWGA), have announced that the 2021 edition of the event in Birmingham, Alabama, will feature wheelchair sports and airborne motorsports for the first time.

Ottobock, the supplier of solutions for people with limited mobility, has been announced as the official supplier of World Para Athletics.

Table-tennis: Diamond Wipes and USA Table Tennis (USATT), the national governing body for the sport in the United States, have announced today a multi-year partnership that sees the wet wipe manufacturer support current and future elite US teams and athletes better promote the sport.

The Singapore Badminton Association (SBA) has announced that sports apparel and equipment maker Li-Ning has extended its sponsorship until 2022 in a US$5 million deal.


Negotiations of the day

Brazilian daily O Globo are reporting that Netflix are in talks with the Brazilian Soccer Confederation (CBF) regarding a behind-the-scenes documentary based on following the Brazil national soccer team at the 2018 World Cup in Russia. According to the report, Netflix will accompany the players and the coaching staff on a day-to-day basis in Russia from the hotel to the dressing room and through training. It is fair to say most people would be chill with that.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story