Landmark data deal for RFU and IBM

01 February 2013 | Posted in Sponsorship, Rugby, Europe, | By James Emmett

The Rugby Football Union (RFU) has signed a five-year sponsorship and supply deal with technology company IBM.

In a first for the sport, IBM will work with the governing body of English rugby union to provide statistical analysis for rugby England Rugby fans.

In its role as official analytics partner of the RFU, IBM will use its predictive analytics software to analyse historic and current rugby data provided by Opta and then provide in-game statistics.

The IBM TryTracker has been designed to provide play-by-play insights during a game and will be hosted on the RFU's official website.

The deal will also see IBM provide a transformational plan for the RFU's CRM system.

IBM is a sponsor and technology supplier to three of the four grand slam tennis tournaments, Wimbledon, the Australian Open, and the US Open.

"We’re delighted to be working with a company of IBM’s calibre," said the RFU's chief commercial officer Sophie Goldschmidt. "This important new long-term agreement will enable the RFU to give fans even more insight and understanding into what’s happening on the pitch and why, as well as ensuring we remain at the forefront of new technology to enrich the overall fan experience."

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