UK wine retailer Majestic Wine has signed a three-year sponsorship and supply deal with British America's Cup team Land Rover BAR.
Majestic will supply red and white wine to the team's hopsitality department for events during America's Cup World Series regattas.
British wine producer Nyetimber already has a deal in place to provide sparkling beverages to the team.
Majestic have been positioned in the team's 'base suppliers' partnership category.
The 2015 America’s Cup World Series is the opening stage of the competition for the America’s Cup, and this year includes racing in Portsmouth, UK (July 2015); Gothenburg, Sweden (August 2015); and Bermuda, the host venue of the America’s Cup (October 2015).