Land Rover renews with Western Province Rugby

Car company continues with rugby union teams until 2019.

Land Rover renews with Western Province Rugby

Land Rover South Africa has renewed its sponsorship of Western Province Rugby for a further two years. 

The deal covers provincial rugby union team the DHL Western Province and the Super Rugby side the DHL Stormers. Alongside a continued brand presence at the teams’ Newlands Stadium, the British car manufacturer will also support grassroots rugby in the province.  

Land Rover has been a partner of Western Province Rugby since 2014. The financial terms of the renewal were not released. 

“Around the world, Land Rover is involved in rugby on every level - from amateur clubs and schools, all the way to the pinnacle of the sport, the Rugby World Cup,” said Lisa Mallett, marketing director of Jaguar Land Rover South Africa and sub-Saharan Africa. “And through our association with Western Province Rugby and the Land Rover Rugby Ambassadors we’re building an excellent platform to support and develop rugby in South Africa.”

The Stomers reached the quarter-finals of the 2016 Super Rugby championship, which brings together the elite club teams in southern hemisphere rugby union, but the Robbie Fleck-managed outfit were comprehensively beaten 60-21 by New Zealand’s Chiefs.