Lancashire hail landmark Emirates renewal

County cricket side claim ‘biggest sponsorship in domestic cricket’.

Lancashire hail landmark Emirates renewal

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Lancashire County Cricket Club have extended their partnership with Emirates for another five years.

The deal will see the Dubai-based international airline continue to sponsor the club’s Vitality Blast Twenty20 shirt until 2023.

Lancashire say the renewal means the partnership is now in line with the multi-year stadium naming rights deal contract that Emirates has with the club. The financial details were not officially released, but Lancashire claim the agreement is ‘the biggest sponsorship in domestic cricket in the UK’.

The two parties first joined forces in 2013, and Lancashire add that the partnership is one of cricket’s longest-running sponsorship deals.

“This positions the Emirates sponsorship at Lancashire as one of the longest and most recognisable in the game,” said Lancashire CCC chief executive Daniel Gidney.  

“We’re hugely proud of our long term relationship, which commenced in 2013, and this announcement, with a world-leading brand who believe in the same way of working as us, will see customer and fan focused activations, as well as being another positive step as part of the club’s continued commercial growth and development.”

Emirates has a wide-reaching footprint in sport, including partnerships with Spanish soccer giants Real Madrid, the Formula One global motorsport series and English soccer’s Emirates FA Cup domestic knockout competition.

Richard Jewsbury, Emirates’ divisional vice president, United Kingdom, added: “Emirates is a long-time supporter of cricket, with a well-established presence and longstanding commitment to the sport both internationally and domestically.

“Cricket is a sport that unifies fans around the world, and Emirates helps connect those fans with their passions.“

The deal comes shortly after Lancashire announced operating profit of UK£2.347 million for the year ended 31st December 2017, marking an increase of 92 per cent on the previous year.