Lakers and Carl’s Jr. join forces

The Los Angeles Lakers have extended their deal with restaurant chain Carl's Jr. until the end of the 2010/11 season.

The Los Angeles Lakers have extended their deal with restaurant chain Carl's Jr. until the end of the 2010/11 season.

The new three-year deal is on the same terms as before and will see the chain gaining exposure through the original promotion techniques. Carl’s Jr. will expand its relationship with the team by incorporating added radio exposure as well as in-arena and in-store promotions, including a virtual burger-eating contest, Lakers-branded burger gift cards, bobblehead toys and posters.

The team and the southern Californian restaurant chain have been in partnership for the past six seasons.

Length of contract: 3 years
Annualised value: US$250,000
Overall value: US$750,000