Lagardère Sports is set to become the worldwide media right distributor for USA Track and Field (USATF).
From 2017 to 2019 the sports and entertainment company will sell the media rights to select USATF athletics meetings, including the Outdoor Championships, Millrose Games, and the New Balance Indoor Grand Prix.
“Our partnership with Lagardère Sports is a testament to the international power of Team USATF and our sport,” said USATF chief executive Max Siegel. “USATF is excited about the opportunity to enrich our growing global fanbase through this new media rights agreement.”
Stefan Felsing, Lagardère Sports’ vice president of media, added, “We’re excited to work with USATF to help them build the global visibility of several major events. Athletics is a popular sport and fans across the world will be keen to see their favourite athletes in action. Our teams will use their expertise to drive distribution and create maximum value for USATF.”