La Liga pens G2 Strategic deal

Spanish soccer league enters into ticketing partnership.

La Liga pens G2 Strategic deal

La Liga, the body that governs the top two divisions of Spanish club soccer, has signed an agreement with sports consultancy G2 Strategic to launch its new ticketing programme.

The collaboration is part of La Liga's long-term goal of improving attendances at soccer matches, where average audience size and percentage of stadiums filled has long lagged behind England's Premier League and Germany's Bundesliga.

The scheme will see between eight and 12 teams selected from the two tiers - La Liga Santander and La Liga 123 - to work with G2 over a period of months to develop specific plans for each club to encourage more supporters to watch games live in the stadium during the 2018/19 season.

G2 has previously worked with France's top soccer division, Ligue 1, as well as basketball's Euroleague, on similar programmes.

Javier Tebas, president of La Liga, commented that he hoped the work carried out by G2 would "help educate our clubs with the best practices being implemented by sports leagues around the world”.