La Liga, the governing body for the top two divisions of club soccer in Spain, has announced a deal with social networking website Facebook to stream live matches on the platform.
La Liga began the free broadcasts, which cover Friday night games from the Primera División, on Facebook in Spain on 17th Feburary through a partnership with the league’s technical services supplier Mediapro.
Fans were able to watch Granada defeat Real Betis 4-1 in the league’s Primera División via La Liga’s official Facebook profile and broadcaster Gol’s Facebook page, and Friday La Liga matches will continue to be streamed on the social network until the end of the current season.
GolTV, which has held rights to show La Liga matches since 2003, broadcasts to English and Spanish-speaking soccer fans in the US.
Friday’s match at Granada’s Nuevo Los Cármenes stadium was not the first to be streamed on Facebook by La Liga through a broadcasting partnership, as the league offered a women’s football match between Atlético de Madrid Femenino and Athletic Club with BeIN Sports last season.
According to LaLiga, that broadcast attracted more than 370,000 unique users in Spain.
There are currently three more LaLiga matches scheduled to take place on a Friday this season, with the next featuring Las Palmas and Real Sociedad this Friday, 24th February, though more matches could be moved to a Friday at a later stage.