La Liga renews broadcast deals in Greece and Cyprus

Cosmote TV and PrimeTel will continue to show Spanish club soccer’s top flight.

La Liga renews broadcast deals in Greece and Cyprus

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Spanish club soccer’s top flight, La Liga, has renewed its broadcast deals in Greece and Cyprus.

Cosmote TV and PrimeTel, pay-TV operators in Greece and Cyprus respectively, have retained exclusive rights to the league until the end of the 2020/21 season.

The deals were brokered by Athens-based sports rights agency Asset OgilvyEntertainment.

The three-year agreements give both broadcasters rights to all ten La Liga games per match day, as well as to the league’s magazine programmes.

Cosmote TV and PrimeTel will also acquire clip rights to La Liga for the first time.

Asset OgilvyEntertainment has sold the rights to the Spanish top flight in both Greece and Cyprus since 2009.