La Liga partnership sees 18 Spanish clubs release personalised apps

Mobile platform allows fans to watch 2018/19 league match highlights.

La Liga partnership sees 18 Spanish clubs release personalised apps

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La Liga, the body responsible for the administration of Spain’s top two soccer leagues, has announced the launch of personalised official apps for 18 of its clubs across La Liga, the premier division, and Segunda Division, the association’s second tier.

The project, the principal aim of which is to forge a closer connection between teams and their fans, was open to all clubs in the top two leagues. The apps will feature multimedia content, fixture information, results and league tables, player statistics, social media accounts and push notifications.

Fans will be able to take in highlights from matches throughout the 2018/19 season, as well as receiving personalised content from the club and footage from previous years.

At this stage, six teams from La Liga and 12 from Segunda have decided to participate, with more expected to join soon. From the top division, Deportivo Alaves, Eibar, Getafe, Rayo Vallecano, Real Valladolid and SD Huesca have all signed up.

From the second tier, the teams involved are: Albacete, Alcorcon, Almeria, Cadiz, Lugo, Gimnastic de Tarragona, Numancia, Osasuna, Real Oviedo, CF Reus, Sporting Gijon and Tenerife.

Alfredo Bermejo, the digital strategy director of La Liga, said: “The creation of official apps for La Liga clubs is another step forward in our work to be closer to the fans and to offer the best technology to our clubs.

“We believe that the fans of the clubs involved will enjoy the content and that in the coming months we can introduce new improvements.”

All the apps will be available on both Android and iOS devices, and will be rolled out in the next few days.