La Liga, the organising body for the top two tiers of Spanish club soccer, has signed a new five-year agreement with Perform Group to create the La Liga Official Data Centre.
The deal is designed to ensure that La Liga maximises the use of its official match data across multiple sectors and channels. The league will use Perform’s Opta and RunningBall brands to facilitate innovation across broadcast graphics, digital data visualisations and fantasy and gaming concepts.
The agreement expands the partnership between La Liga and Opta, which will also continue to experiment with in-game data to develop new metrics in order to offer greater fan engagement opportunities.
Additionally, the partnership will provide exclusive official accreditation in every La Liga stadium for RunningBall’s network of scouts, which will allow the company to collect and distribute reliable data to power live betting experiences.
Perform’s integrity operations division will also support La Liga in its mission to prevent match manipulation and betting fraud through monitoring and intelligence.
“This agreement deepens the relationship between La Liga and Perform, two innovative brands,” said Melcior Soler, director of audiovisual at La Liga. “The La Liga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels, taking advantage of Perform’s distribution and commercial reach and experience.”
Jacopo Tonoli, chief commercial officer of Perform Group, added: “We are delighted to be broadening our relationship with one of the world’s most exciting football leagues. The innovative partnership will see us working with La Liga to deliver the best quality sports data globally, across multiple sectors and channels. It gives La Liga control over their data rights, with full access to the market-leading industry expertise and sales network of Perform. We are thrilled to be able to add La Liga to our official data rights portfolio.”