La Liga nets El Corte Inglés partnership

Spanish soccer league signs one-year deal with department store.

La Liga nets El Corte Inglés partnership

La Liga, the association responsible for operating the top two soccer leagues in Spain, has announced a one-year partnership with El Corte Inglés.

The agreement will see the department store’s Viajes El Corte Inglés brand become La Liga’s official travel agency for the 2017/18 season, in a deal which covers both the top-flight La Liga and the second-tier Segunda Division.

As an official partner of La Liga, the Madrid-based company will benefit from brand exposure at more than 700 matches, and will also be able to launch exclusive marketing campaigns in its stores.

“We are very satisfied that a company with the experience and recognition of El Corte Inglés has joined the football family,” said Javier Tebas, president of La Liga. “This union with one of the most important national brands is a demonstration that the value of La Liga continues to grow, as well as our effort to be linked to brands which offer fans of Spanish football a 360-degree experience.”

Dimas Gimeno, president of El Corte Inglés, added: “It is a pleasure for El Corte Inglés to sponsor a sports competition that has a long history and relationship with society. El Corte Inglés and La Liga share the values of teamwork, effort and self-improvement.”