Rolling sports business news wrap: Every deal, every day

Top story: Kyle Edmund's ATP World Tour appearance to stream live on Facebook.

Rolling sports business news wrap: Every deal, every day

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Tennis: UK airline British Airways has confirmed a deal that will see live coverage of this week's ATP World Tour 250 series men's tennis event in the Moroccan capital of Marrakesh broadcast live on the Facebook page of British number one Kyle Edmund.


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The company will be working with Edmund's representatives at StarWing Sports to deliver the stream.

23-year-old Edmund, ranked 26 in the world, signed a personal endorsement deal with British Airways last month. He will play Jiří Veselý in the Grand Prix Hassan II round of 32 on Tuesday.

MMA: Leading Asian mixed martial arts promotion ONE Championship has partnered with Japanese internet broadcaster AbemaTV. The deal will give AbemaTV subscribers access to live coverage of ONE Championship events, as well as other content, on a range of digital devices.

Golf: 21-year-old Indian Shubhankar Sharma has signed a multi-year contract with the Wasserman agency.

Handball: The German Handball Federation (DHB) has agreed an expansion of its long-term sponsorship deal with Harting Technology Group until the end of 2020. The renewal, brokered by the Lagardère Sports agency, will see the company's branding appear on playing trousers worn by the men's national team and junior teams, as well as on LED boards and on the court at home games. The package, which is valued by German outlet at an annual €100,000 (US$120,000), includes other activation rights.

Motorsport: Carmaker Citroën agreed a deal to sponsor last weekend's Tour de Course, the French stage of the World Rally Championship.

Formula E has selected Filmmaster Events as the local operator for the innaugural Rome stage of its 2018 series, on Saturday 14th April 2018.

Since September 2017, the agency has worked to support Formula E, organising and promoting all aspects related to the event. From technical direction of the circuit and all its related structures and infrastructures, to coordination of all activities revolving around the race

Rugby: US club rugby union competition Major League Rugby (MLR) has announced a broadcast deal with AT&T Sports Networks for its inaugural season. The agreement will see regional AT&T SportsNet channels carry a 17-game live package from the league.

Surfing: The World Surf League (WSL) and Hurley have announced a new partnership for the 2018 WSL Championship Tour which sees the surf brand will expand on its 'Hurley Surf Club' event activation.

Auction of the day

In what must be a marketeer's dream, Serie A outfit Udinese took to the field for their league tie against Lazio on Sunday wearing 11 different shirts. Mercifully this was not a ploy to shift more shirts. Each player wore an individual replica of the last 10 home shirts Udinese have sported over the past decade. post-match the club auctioned off the 11 match-worn shirts in the name of charity, raising thousands of Euros for good causes selected by the players.


Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story