SportsPro

Kroenke Sports & Entertainment teams up with Phizzle

07 February 2013 | Posted in Agencies, Multiple sports, North America | By Michael Long

Kroenke Sports & Entertainment has selected mobile marketing and digital advertising company Phizzle to handle mobile marketing campaigns for several of its sports properties.

Phizzle becomes the vendor of choice for the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche, the Colorado Mammoth of the National Lacrosse League (NLL), the Pepsi Center, and Altitude Sports & Entertainment, the three teams’ regional sports network.

The San Francisco-based firm will provide each of the properties with a set of mobile and digital marketing tools to run programmes for fans, event sponsors and local advertisers. The programmes will be integrated around each of the team’s games, during broadcasts and on the Pepsi Center’s digital boards.

"Kroenke Sports & Entertainment is proud to work with Phizzle," said Tom Philand, senior vice president of partnership marketing and media sales at Kroenke Sports & Entertainment. "It allows us to engage with our fans with a user-friendly platform. The results to this point have been outstanding."

Phizzle chief executive Ben Davis added: "We are extremely fortunate to have this opportunity to be partnering with such legendary brands as the Kroenke Sports & Entertainment network.

"Kroenke Sports & Entertainment is dedicated to providing a comprehensive digital marketing strategy that dramatically and effectively increases fan participation while initiating one-to-one dialogue with Kroenke Sports & Entertainment supporters. Phizzle is excited about delivering the ultimate fan experience to Colorado.”

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