Kroenke Sports & Entertainment teams up with Phizzle
Kroenke Sports & Entertainment has selected mobile marketing and digital advertising company Phizzle to handle mobile marketing campaigns for several of its sports properties.
Phizzle becomes the vendor of choice for the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche, the Colorado Mammoth of the National Lacrosse League (NLL), the Pepsi Center, and Altitude Sports & Entertainment, the three teams’ regional sports network.
The San Francisco-based firm will provide each of the properties with a set of mobile and digital marketing tools to run programmes for fans, event sponsors and local advertisers. The programmes will be integrated around each of the team’s games, during broadcasts and on the Pepsi Center’s digital boards.
- Phizzle reconnects with the Suns and 76ers
- Phizzle CEO Ben Davis: ‘In order to own the fan, you’ve got to own the device’
"Kroenke Sports & Entertainment is proud to work with Phizzle," said Tom Philand, senior vice president of partnership marketing and media sales at Kroenke Sports & Entertainment. "It allows us to engage with our fans with a user-friendly platform. The results to this point have been outstanding."
Phizzle chief executive Ben Davis added: "We are extremely fortunate to have this opportunity to be partnering with such legendary brands as the Kroenke Sports & Entertainment network.
"Kroenke Sports & Entertainment is dedicated to providing a comprehensive digital marketing strategy that dramatically and effectively increases fan participation while initiating one-to-one dialogue with Kroenke Sports & Entertainment supporters. Phizzle is excited about delivering the ultimate fan experience to Colorado.”
Lotus Racing forge innovative alliance with CAA - 11 October 2010
Oakland University agrees rights deal extension - 06 July 2011
Toronto Raptors, Maple Leafs and Marlies look to the future - 27 September 2009
NHL approves sale of Maple Leaf Sports & Entertainment - 20 June 2012
USA Volleyball hires Grand Prix Sports - 20 August 2012
Related blog posts
Ben Sturner: An education in sports - 01 February 2012, Quick-Fire Questions
Total Sports Asia signs new business partner - 13 July 2009, Notes & Insights
AEG on the market with multi-billion dollar price tag - 19 September 2012, Notes & Insights
High school sports look for outside revenue - 03 August 2010, Notes & Insights