Dutch telecommunications operator KPN has expanded its partnership with the Eredivisie, the country's top tier of professional club soccer.
KPN will now act as the main sponsor of the league for the next four years, beginning with the 2017/18 season and running until the end of 2020/21.
KPN first became a sponsor of the Eredivisie in 1990, which continued for 12 years. In 2014/15 it joined up with the league once again, becoming an official partner.
“We now offer our clients all Eredivisie football via Fox Sports Eredivisie and the Goal Alert app, after the last three years as official partner," said Frank van der Post, chief commercial officer at KPN. "We look forward to the partnership with Eredivisie being further developed. Football is in the hearts of many Dutch people. As a supporter of the national football league, we will make a positive contribution to the sport over the coming years.”