Kitchenaid presents the Senior PGA Championship

27 May 2010 | Posted in Sponsorship, Golf | By Tom Love

Kitchenaid, a home appliance brand owned by Whirpool Corporation, has been named as the presenting sponsor to the Senior PGA Championship.

As part of the new four-year deal, estimated to be worth an annual low six-figure sum, Kitchenaid will be the official home appliance brand of The PGA of America.

"The Senior PGA Championship's tradition of bringing together the strongest field in senior golf now welcomes a legendary partner of the business community in Whirlpool Corporation and its iconic Kitchenaid brand," said PGA of America chief executive officer, Joe Steranka.

"The PGA of America is extremely proud to be associated with Kitchenaid, Whirlpool Corporation and its nearly 67,000 employees. We appreciate the company's commitment to the Senior PGA Championship, the communities that will host this great championship and the potential for growing audiences through the company and the Kitchenaid brand's influence and support," Steranka added.

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Kitchenaid's sponsorship will begin with the 2011 Senior PGA Championship at Valhalla Golf Club, Kentucky.