The Los Angeles Kings National Hockey League (NHL) team has announced nine new partnership deals for the lockout-truncated 2012/13 season.
Travel Alberta, Tiffany & Co., The Flame Broiler, Graham Watches, Geico, Cornerstone OnDemand, United Healthcare, Jersey Mike’s and Northrop Grumman have all signed one-year sponsorship deals with the current NHL champions.
Flame Broiler, Geico and Jersey Mike's have all expanded their existing deals with the franchise and will increase their presence at the Staples Center during Kings games.
Cornerstone onDemand, a human resources software company, will become the presenting partner of overtime periods at Kings games.
Military aircraft and weapons manufacturer Northrop Grumman will sponsor the 'Hero of the Game' award.
Picture shows Kings captain Dustin Brown showing off the Stanley Cup before their clash with the Chicago Blackhawks on 19th January.