Indian Premier League (IPL) cricket franchise Kings XI Punjab have announced the addition of a further 20 partners to their sponsorship roster for the tenth edition of the Twenty20 series.
Telecommunications firm Idea and Johnson Tiles will both share the title of principal sponsor, while KEI, Arabol Lubricants, ItzCash, Hike Messenger and Lotus Herbals are the team’s official partners. TYKA is the team's kit provider, and Sport & Beyond, T10 Sports and The Souled Store are all official merchandise partners.
Furthermore, Astral Pipes, CP Plus, CashUrDrive, Big FM, Rajasthan Patrika and Punjab Kesari have all signed on with the Mohali-based team for the 2017 edition of the IPL.
Last week, the side confirmed Hero Cycles as their title sponsor for the year.
“We are excited to be back for the tenth season of the Indian Premier League, representing our Punjabi liveliness and culture," said Satish Menon, chief executive of Kings XI Punjab. "The team is thrilled to have new partners join us this year and we would like to extend a warm welcome to all our longstanding and new sponsors. Kings XI Punjab is positive that our relationship will be beneficial for all our partners.”
Kings XI Punjab have won their opening three fixtures of the new IPL season.