Kentaro to sell World Cup hospitality in the Middle East
Match Hospitality AG, the worldwide exclusive rights holder of the Fifa Hospitality Programme, has appointed sports rights marketing agency Kentaro as its exclusive sales agent in the Middle East for two upcoming international soccer events.
The deal will see the agency provide Middle Eastern corporate clients and fans with a range of hospitality packages for the 2014 Fifa World Cup in Brazil and the 2013 Fifa Confederations Cup from November this year.
Included in the packages offered under the Fifa Hospitality Programme are premium tickets bundled with a range of onsite services such as private suites and lounges, marquee tents, gourmet catering, preferential parking, entertainment and gifts.
Jaime Byrom, executive chairman of Match Hospitality, said: “Match Hospitality is delighted to announce this partnership with Kentaro, a company with an outstanding track record in the global marketing of football. We are convinced that Kentaro is best positioned to optimally market our large range of hospitality packages in these territories.”
Kentaro chief executive Philipp Grothe added: “We are proud that our networks and experience in the Middle East and Brazil have convinced Match Hospitality to appoint Kentaro as their exclusive sales agent for hospitality packages for the 2014 Fifa World Cup and the Fifa Confederations Cup 2013. Kentaro will be able to leverage its expertise for the benefit of customers from a region which has shown its keen interest and involvement in world football."