Japanese tennis star Kei Nishikori has signed a personal endorsement deal with Procter & Gamble (P&G).
The 25-year-old world number five will be Japan's ambassador for International Olympic Committee (IOC) TOP sponsor P&G's global 'Proud Sponsor of Moms' campaign - which it is reprising after its use for London 2012 and Sochi 2014 - ahead of the Rio 2016 Olympic Games and on to the 2020 edition in Tokyo. He will appear in TV and digital advertisements and online films.
The deal was brokered by Nishikori's representatives at WMG|IMG, and forms part of their strategy to position him as the face of the Olympics in Tokyo. His other sponsors include Games partners Nissin Food, Asahi Breweries, Weider and Airweave.
"I feel honoured to be involved in P&G’s ‘Proud Sponsor of Moms’ campaign,” said Nishikori. “Since I moved to the United States at the age of 14, I’ve spent a lot of time away from my mom, but she’s always supported me in every way possible. Being part of this campaign will give me another opportunity to express my gratitude for all of her support through the years.”
Nishikori is the highest-ranked Asian men's tennis player of all time and reached his first Grand Slam final at last year's US Open, the 2015 edition of which begins on 31st August.