Italian soccer champions Juventus have announced a new partnership with digital subscription platform Netflix.
In a deal announced on Tuesday, Netflix will launch a new Juventus documentary series in 2018, consisting of four hour-long episodes following the team’s journey during the 2017/18 Serie A season. The two-time champions of Europe will be the first soccer side to feature in a Netflix original docuseries.
The California-based company will be given unprecedented access to the club’s first team players, with the documentary set to show action from Serie A matches, footage from training sessions and a behind-the-scenes look into manager Massimiliano Allegri's dressing room.
“It’s a source of pride that Juventus is the first football club to be the subject of a Netflix original docuseries,” said Federico Palomba, co-chief revenue officer for Juventus. “Collaborations of this kind confirm our passion for innovation and being, in every sense, a sport entertainment brand. In this way, we are determined to reach Bianconeri fans across the world and millions of Netflix users, who thanks to this docuseries can get to know Juventus from every angle.”
Erik Barmack, vice president of international original series at Netflix, added: “Netflix is the home of passionate storytelling, and there are no more passionate fans than those of the Bianconeri. We are excited to have unique, exclusive access to one of the most important squads in the world.”
Juventus are second in Serie A, having won six and drawn one of their opening seven games. They play their next fixture at home to Lazio on Saturday.