Italian soccer giants Juventus have announced a global partnership with pasta manufacturer De Cecco.
While the terms of the contract have not been disclosed by either party, the deal has been described as a “long strategic partnership” by Francesco Fattori, chief executive of the De Cecco Group.
As part of the deal, De Cecco will receive high-profile advertising publicity at the Turin-based club’s Allianz Stadium, while also featuring in digital promotions and taking part in experiential activations.
Giorgio Ricci, who oversees revenue streams for global partnership and corporate revenues for the Serie A champions, said: “We have an Italian DNA and we are among the representatives of Made in Italy abroad, so we are proud to welcome the De Cecco family to Juventus, which shares with us the will to continue to export 'Italian excellence' outside the national borders.
“This agreement once again shows the great attention to detail of Juventus in the association of partners with common objectives.”
Juventus begin their 2018/19 Serie A campaign on Saturday, taking on Chievo as they seek an eighth successive title.