Italian soccer champions Juventus are expanding their global presence with a range of new licensed product collections in Japan, China and Australia.
The Serie A giants will release an exclusive branded luggage collection, bespoke leisurewear and accessories such as game cards, phone cases, keychains, wallets and mugs. They will also launch a range of car accessories including seat covers, cushions and sun shades in Japan.
All of the products will be available on e-commerce platforms, such as VIP.com, and selected shopping malls in the respective regions.
The deals were brokered by IMG, Juventus’ licensing representative in Asian territories, Australia and New Zealand.
“We are delighted to be building our licensing programme in Asia and Australia and driving the Juventus brand into diverse new categories and products,” said Luca Montesion, licensing manager at Juventus. “We are looking forward to exploring further opportunities in these markets with the support of IMG.”
Marcelo Cordeiro, licensing director at IMG, added: “The unveiling of Juventus’ new identity and logo presents many exciting opportunities for future and continued brand extension. From apparel to car accessories, we look forward to launching these new lines and announcing many more projects to come.”
Juventus drew their recent home fixture with league leaders Inter Milan. The stalemate moved Massimiliano Allegri’s side to within one point of second-placed Napoli.