JSports wins Japanese RWC rights
JSports has acquired the Japanese broadcast rights for the 2011 Rugby World Cup in New Zealand.
Matches will be broadcast across Jsports terrestrial, BS, CS, internet and mobile platforms. The deal further promotes rugby in Japan, after it was selected as the host country for the Rugby World Cup 2019, marking the first time the tournament has been hosted in Asia.
“We are delighted that Jsports has been appointed rights holders for Japan. Rugby in Japan is on a high following the announcement that the country will host RWC 2019 and Jsports, with its extensive broadcast experience of rugby and commitment to the game, will ensure the perfect platform for RWC 2011 to reach out to new audiences across Japan,” said Rugby World Cup Limited managing director Mike Miller.
Jsports president Masayoshi Takaba said: "I am very happy to announce Jsports’ acquisition of the broadcast rights of Rugby World Cup 2011 to be held in New Zealand for the territory of Japan. We consider the Rugby World Cup as one of the world's top three sports and with Rugby World Cup 2019 to be hosted by Japan, excitement and interest could not be higher. Jsports is determined to further the development and promotion of rugby in Japan through these rights and our domestic output as the world looks ahead to Rugby World Cup 2019."
Jsports is a committed supporter of rugby in Japan, havnig broadcast Japan national team games and global tournaments such as the Tri Nations, and was also host broadcaster of the IRB Toshiba Junior World Championship held in Japan in June 2009.
- Length of contract: 1 year
- Annualised value: US$2 million
- Overall value: US$2 million
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