USA Basketball signs Jeep as a global partner

24 April 2012 | Posted in Personal Endorsement, Sponsorship, Basketball, North America, | By Michael Long

USA Basketball signs Jeep as a global partner

Car brand Jeep has announced a new global partnership with USA Basketball to support the men's and women's national teams.

Under terms of the agreement the Chrysler-owned company's Jeep Wrangler model will serve as the official vehicle of USA Basketball, while USA Basketball star Chris Paul will serve as a spokesperson for the partnership.

According to an official press release the Los Angeles Clippers point guard will be featured in 'the Jeep brand's advertising campaign and appear in a series of video vignettes that will give viewers a behind-the-scenes look at various facets of the partnership with USA Basketball.'

"The Jeep brand has always been associated with the American spirit and as a member of the 2012 USA Men's Basketball National Team, I am proud to serve as spokesman for Jeep's partnership with USA Basketball," said Paul.

"Each member of the USA Basketball team embodies inner strength, passion, a drive to win and a true sense of dedication they use to not only represent their team, but also their country," said Jeep president and chief executive Mike Manley. "The Jeep brand is proud to be on the same team as these talented men and women. Both symbolise American pride, a strong history, a humble spirit, integrity, courage and leadership."

USA Basketball chairman Jerry Colangelo added, "We are proud to have the Jeep brand's support of USA Basketball as we prepare to represent our country both on and off the court this summer. The defining characteristics of these two American brands make the affiliation feel natural, and the strategic buildup of USA Basketball-themed events, along with the comprehensive advertising and marketing campaign, will put the Jeep brand top of mind with sports fans around the world."

Jeep's marketing campaign is scheduled to begin on Saturday 28th April and will utilise the tagline, 'Proudly believing in USA Basketball.'

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