Jay-Z makes Yankees link official
Rap star Jay-Z's Rocawear clothing brand has become an official sponsor of the New York Yankees.
The brand will receive signage inside the baseball team's stadium and integrated promotions throughout the 2012 season.
Jay-Z previously signed a deal with the Yankees in 2010 to produce a limited edition clothing line to promote both the team and the rapper's 'Blueprint 3' album.
Jay-Z, a part owner of the New Jersey Nets NBA team, is a long-term fan of the Yankees and is often seen sporting the baseball team's iconic caps
Indeed, in his 2009 track 'Empire State of Mind', Jay-Z raps: "I made the Yankee hat more famous than a Yankee can."blog comments powered by Disqus
YES to broadcast Yankees until 2042 as News Corp buys in - 21 November 2012
Delta goes the whole hog with AEG in LA - 11 February 2011
NASCAR does tasty US$2.8 million deal with Mars - 04 February 2009
MTG signs up with Swedish Olympic Committee - 29 April 2013
Canadian Solar moves south with Yankees tie-up - 15 June 2011
Related blog posts
New Jaguar making European debut this week - 13 January 2010, Notes & Insights
New York Yankees’ World Series win worth US$60 million to NYC - 09 November 2009, Notes & Insights
New York Yankees backtrack on ticket prices - 20 May 2009, Notes & Insights
Dick Ebersol is the Master of the Games - 20 July 2009, Notes & Insights