Rap star Jay-Z's Rocawear clothing brand has become an official sponsor of the New York Yankees.
The brand will receive signage inside the baseball team's stadium and integrated promotions throughout the 2012 season.
Jay-Z previously signed a deal with the Yankees in 2010 to produce a limited edition clothing line to promote both the team and the rapper's 'Blueprint 3' album.
Jay-Z, a part owner of the New Jersey Nets NBA team, is a long-term fan of the Yankees and is often seen sporting the baseball team's iconic caps
Indeed, in his 2009 track 'Empire State of Mind', Jay-Z raps: "I made the Yankee hat more famous than a Yankee can."