Jacksonville Jaguars sign data-driven Tech Mahindra deal

Indian tech company becomes NFL team’s digital strategy partner.

Jacksonville Jaguars sign data-driven Tech Mahindra deal

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Tech Mahindra, an Indian information technology and digital transformation company, has signed a deal with National Football League (NFL) team the Jacksonville Jaguars to become the franchise’s technology and analytics partner and digital strategy partner.

As part of the agreement, the IT provider will offer innovative digital technology expertise, including artificial intelligence and special analytics in order to enhance fan experience and increase efficiency on the front office side of the business.

As well as their work directly with the club, Tech Mahindra has committed to partnering with the Jaguars in community work designed to improve the technological awareness and education of northeast Florida residents. On top of this, a contribution towards local schools will be made by both the Jaguars and the tech firm.

C P Gurnani, managing director and chief executive of Tech Mahindra, said: “I am a huge admirer of football. The Jags embody the top three ingredients of success – strategic thinking, immaculate execution and most importantly seamless collaboration. They demonstrate the value of ambition and alternate thinking, which is core to the American ethos and just as relevant for businesses.

Mark Lamping, president of the NFL team, added: “The Jaguars’ organisation is powered by innovation. This strategic partnership with Tech Mahindra will fuel that pursuit with a data-driven and technologically advanced approach to a variety of challenges that face a growing NFL franchise. We’re excited to welcome them to the Jaguars family and eager to get to work.”

Lenny Curry, mayor of Jacksonville, also commented on the partnership, saying: “This is such an exciting opportunity for the Jaguars and our city.

“In today’s digital age, the innovative, state-of-the-art technology Tech Mahindra brings as a digital technology and analytics partner will truly be an asset to Jacksonville, strengthening our reputation as a premier destination for sports and entertainment.”