UK commercial broadcaster ITV has picked up the rights to the inaugural edition of the upcoming World Boxing Super Series through an agreement with the MP & Silva sports agency.
The network will cover every fight night on a combination of its free-to-air channels and pay-per-view ITV Box Office platform. The series’ second quarter-final night, which features Britain’s Callum Smith’s showdown with Erik Skoglund of Sweden, will be showcased on the ITV 4 channel on 16th September.
The series gets underway on 9th September, and will feature 16 boxers competing across 14 fight nights, with the winner of the Muhammad Ali Trophy set to be crowned in May 2018. The competition will be held at both cruiserweight and super-middleweight, with the champions set to share a total prize fund of US$50 million.
Niall Sloane, ITV’s director of sport, said: “Live coverage of this brand new tournament featuring some of British boxing’s most exciting talents is something we hope will appeal to keen fight fans and sports enthusiasts across the country.”
Roberto Dalmiglio, head of the management board for Comosa, the company organising the tournament, added: “The Ali trophy achieves a major recognition today. Comosa is thrilled to announce the deal with ITV and the start of a broad cooperation with the leading commercial broadcaster in the UK. We are honoured to gather the interest of such a prestigious media partner.”