The International Tennis Federation (ITF), the sport's global governing body, has partnered with sports data company Sportradar AG to broadcast the men’s Davis Cup and the women’s Fed Cup matches on a new live streaming platform.
Sportsradar will use its over-the-top (OTT) solution to produce and deliver the live and on-demand streams from the national team championships, and fans will be able to purchase coverage ranging from individual ties, whole rounds of ties, or an annual package covering all rounds of each cup.
The partnership will also launch a desktop live scoring centre and redesigned dedicated mobile app for both competitions.
The new streams build on Sportradar’s data rights and streaming partnership with the ITF Pro Circuit, which sees the company provide live streaming of ITF Pro Circuit matches.
The platform will launch with this weekend’s Davis Cup World Group semi-finals and play-off ties on 15th to 17th September.
“The ITF’s goal has always been to bring Davis Cup and Fed Cup by BNP Paribas closer to every tennis fan, no matter where they are in the world or what device they are using,” said ITF president David Haggerty. “Sportradar AG continues to fulfil our growing expectations in a developing sports marketplace. Through our streaming and digital media offering, they are helping us grow our fanbase, deliver engagement and insight and ultimately enhance the largest annual international team competitions in sport.”
Sportradar chief executive Carsten Koerl added: “Davis Cup and Fed Cup bring together the most committed tennis players, the most exciting matches and the most passionate tennis fans. It is a privilege to be able to help the ITF deliver premium content across the globe. With many years of our recently extended partnership still to go, and with our unique ability to mix audiovisual content with data and data visualisation solutions across devices and channels, we look forward to working together on future developments for the sport.”
This weekend’s semi-finals see Belgium host Australia in Brussels and Serbia travel to Lille to face France to contest a place in the Davis Cup Final in November, with eight World Group play-off ties also taking place.