Ireland Rugby calls in Vodafone

Irish rugby union board announces new sponsorship deal with telecoms brand.

Ireland Rugby calls in Vodafone

The Irish Rugby Football Union (IRFU) has signed a four-year sponsorship deal with Vodafone Ireland.

The mobile provider will become the IRFU’s official telecoms partner and the Joe Schmidt-coached national side will carry the sponsor’s logo on their shirts, starting with the upcoming tour to South Africa. The announcement was timed to coincide with the launch of the new national team jersey.

According to the Irish Times, the deal will be worth €15 million (US$16.7million) over the four-year period.  

Vodafone replaces rival telecommunications provider 3 Ireland, which ended its deal four years early. 

Speaking at the launch, Vodafone Ireland chief executive Anne O'Leary said, "We at Vodafone Ireland are very proud to partner with the IRFU for what promises to be an extremely exciting sponsorship. 

“This four-year partnership with the IRFU will take us up to and beyond the 2019 Rugby World Cup in Japan.”

Ireland will play a three-Test series against South Africa in June, which begins on 11th June in Cape Town.