Second-tier English soccer side Ipswich Town have announced a new one-year partnership with East Anglia’s Children’s Hospices (EACH).
The deal will see the local charity’s logo adorn the back of the Championship outfit’s home and away playing tops for the duration of the 2017/18 season. Additionally, the group's branding will be featured on the back of the shirts worn by the Ipswich Town ladies team.
“It’s something new for us and it’s an exciting concept which has been well received by the club's supporters,” said Ipswich Town’s managing director, Ian Milne. “The owner [Marcus Evans] was very keen for us to work with a local charity and it was a difficult decision on who to select because there is so much great work being done in the community by a number of organisations.
“We look forward to working with EACH and to continue our relationship with other local charities through the year. It’s our intention if possible to continue the shirt partnership with different charities over coming seasons.”
Graham Butland, chief executive of EACH, added: “We’re thrilled to be benefiting from this unique opportunity. This exciting partnership will undoubtedly be a boost to everyone involved with EACH and we look forward to working with Ipswich Town over the year and wish them every success on the pitch.”
Ipswich Town finished 16th in the Championship in 2016/17, and will be hoping for a better campaign when they kick off the new season at home to Birmingham on 5th August.