The International Paralympic Committee (IPC), the global governing body for the Paralympic Movement, has renewed its global partnership with financial services company Visa.
Under the new deal – which will incorporate both the PyeongChang 2018 Winter Paralympic Games and the Tokyo 2020 Summer Paralympic Games – the two parties will focus on creating digital media campaigns that support the Paralympic Games and participating athletes, along with highlighting Visa’s innovative payment technologies around the world.
As the IPC’s official payment technology partner, Visa will also retain exclusive marketing and promotional rights within the governing body’s payment services sponsorship category and will benefit from various activation opportunities for financial institution clients and merchants across the globe. The two entities first partnered in 2003, making Visa the IPC’s longest serving commercial partner.
Andrew Parsons, president of the IPC, said: “It is fantastic news for the IPC and the whole of the Paralympic Movement that Visa has extended its partnership until at least 2020. Visa was the first global sponsor of the IPC and Paralympic Games and over the years they have continually increased their support of the Paralympic Movement and leading Para athletes.
“We greatly value our partnership with Visa and are very excited about the joint digital media campaigns that we will be running between now and 2020.”
Chris Curtin, chief marketing innovation and brand officer for Visa, added: “The Paralympic athletes embody our shared value of acceptance, and the Paralympic Games provide them a stage to share their achievements in a true celebration of life that will inspire fans everywhere to reach their own potential.
“We’re proud to provide this support and wish for a successful hosting of PyeongChang 2018 Paralympic Winter Games and success of Paralympic athletes.”