The International Olympic Committee (IOC) has teamed up with the United States Olympic Committee (USOC) and NBCUniversal to create a new Olympic Channel content and distribution service in the US.
The partnership will see NBC launch a new network, under the name ‘Olympic Channel: Home of Team USA’, in the second half of 2017. The channel will offer year-round content covering US athletes and teams competing in Olympic sports, and complements the Olympic Channel service launched by Olympic Broadcasting Services (OBS) in August after the conclusion of the 2016 Games in Rio.
The content will include live coverage of sporting events, highlights packages and magazine-style programming.
Alongside the new channel, the partnership will also see other NBCU platforms covering Olympic sports in greater depth throughout the year, including via its NBC, NBCSN and NBC Sports Digital outlets. This coverage begins on 17th December with the Team USA Winter Champions Series.
“Through this exciting new partnership with the USOC and NBCUniversal, we will ensure that US audiences are more closely connected with the Olympic Movement through a more personalized experience,” said Mark Parkman, general manager of the Olympic Channel. “The evolution of the Olympic Channel in the United States is a significant milestone as we expand our distribution options across the globe in conjunction with our broadcast and National Olympic Committee partners. Placing a spotlight on Olympic sports outside the Games themselves will ultimately bring them more deserved attention and help them grow.”
The deal is the first linear offering of Olympic Channel content since the platform launched as a digital and OTT service in August.