International Rules sponsored by TG4 and Irish Daily Mail

17 June 2010 | Posted in Sponsorship, Australian rules football, Gaelic sports, Europe, Oceania | By Eoin Connolly

The Gaelic Athletic Association (GAA) has announced that the Irish Daily Mail will sponsor the upcoming International Rules Series between Ireland and Australia, with Gaelic-language channel TG4 set to sponsor the Ireland team.

The International Rules Series features representative teams from the GAA Gaelic football league and the Australian Football League, playing a game that is a mix of each discipline. TG4 will also have live television broadcast rights to the two-game series, with RTE picking up the live radio and television highlights packages.

GAA president Criostóir Ó Cuana welcomed the involvement of both sponsors, saying: "The International Rules Series makes a welcome return to our calendar this year and the staging of the first game in Limerick brings an added dimension to the 2010 series. Our players are strong supporters of this series and GAA supporters have voted with their feet when comes to attending the games. We look forward to welcoming the Australian team to Ireland and wish Anthony Tohill and his team every success."

Paul Henderson, Managing Director of Associated Newspapers Ireland said: “The Irish Daily Mail is Ireland's youngest newspaper having launched in 2006. Those of us who work at the Irish Daily Mail are passionate about sport and understand that our readers share this passion - especially for the GAA. I'm delighted The Irish Daily Mail International Rules Series is our largest sponsorship investment to date."

TG4 director general Pól Ó Gallchóir described the series as a "natural fit" for the channel given its extensive coverage of both the GAA and AFL.

Ireland will play Australia in Páirc na nGael, Limerick on Ireland face Australia in Páirc na nGael, Limerick on 23rd October and at Croke Park, the GAA national stadium, on 30th October.