Rolling sports business news wrap: Every deal, every day

Top story: Inter Milan launch digital commercial portal.

Rolling sports business news wrap: Every deal, every day

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Top story

Italian soccer giants Inter Milan have launched a new digital platform designed to improve the club's interacation with their commercial partners.


  1. DAZN launches in Italy with exclusive Serie A domestic rights

  2. Premier League rights retained by MTG’s NENT Group until 2022

  3. Comcast makes hostile US$65 billion offer for Fox

  4. Wolves sign W88 to ‘biggest sponsorship deal in club’s history’

  5. BeIN bows to Egypt pressure over World Cup broadcasting

  6. Cristiano Ronaldo beds in with SleepScore for World Cup

  7. Paris 2024 considers temporary aquatics centre to control costs

  8. World Cup voting changes encourage English 2030 bid, says David Gill

  9. Riot Games allows League of Legends teams to sell Academy League streaming rights

  10. Birmingham City sell St Andrew’s naming rights to Trillion Trophy

According to the club, the Inter B2B Portal - demonstrated at Inter's annual sponsor summit - will provide their commercial partners with access to the operational components of the relationship across event planning, imagery sourcing, ticketing requests and campaign approvals on a real-time basis, 24/7. 

Michael Gandler, Inter’s chief revenue officer, said: “In order to enable our partners to maximise their ROI, Inter has invested significantly into digital platforms that provide more meaningful engagement and increased efficiencies in accessing our 300 million plus fans around the world.”

In addition, for the forthcoming 2018/19 Serie A season, Inter are also launching their own online social network, the Inter Club Hub – Club Network, allowing members to both connect and interact with the Inter Club Coordination Centre in Milan. The platform features exclusive Inter Media House content available in four languages – Italian, English, Chinese and Indonesian. 


Inter have also confirmed a new partnership with Monalisa Group making the Chinese tiling brand an official regional partner.

Rivals AC Milan have also signed a new deal in the country, penning a one-year partnership with the China Next Generation Education Foundation (CNGEF) to promote soccer in schools. 

Spanish second-tier soccer outfit CA Osasuna have agreed a four-year kit supply deal with Danish sportswear brand Hummel running until the end of the 2021/22 season.

Scottish top flight soccer club St Mirren have secured a 'six-figure' new four-year, naming rights deal that sees the club's stadium renamed The Simple Digital Arena. 

Fellow Scottish Premiership club Hearts have extended their partnership with Save the Children for another three years.

CEAT Ultimate Table Tennis has received a shot in the arm with the Indian Oil Corporation Limited joining the event as presenting sponsor.

The athletics department of Boise State University has signed a six-year extension to its partnership with US sportswear company Nike.

Scottish Pro14 rugby union club Edinburgh has unveiled financial advisory firm Principal & Prosper as its new main sponsor in a three-year deal.

In the wake of the US Supreme Court ruling on sports betting, domestic sports teams are clamouring for sponsorship deals with British bookmaker William Hill according to its US chief executive, Joseph Asher.

Media Rights

DAZN, the over-the-top (OTT) streaming service operated by digital sports media company Perform, has struck two-year deals with the Pakistan Cricket Board, Cricket West Indies and Sri Lanka Cricket, as well as a four-year agreement with the English and Wales Cricket Board, for live and on-demand rights for all formats of the game.

Personal Endorsement

PGA Tour golfer Webb Simpson has agreed a multi-year marketing partnership with Empower Retirement.

Hot Wheels has announced a new partnership with Formula One world champion Nico Rosberg, who will become a global brand ambassador for 2018/19.


US broadcaster Fox Sports has collaborated with Grabyo, a London-based live video production company, and graphics outfit Singular.Live to enhance its OTT delivery of golf’s US Open this weekend.

Bidding & Hosting

World Rugby has announced that Argentina has secured hosting rights to its 2019 U20 Championship.

Walk-off of the day

More World Cup advert fun with Uber Eats and McDelivery brand ambassador Andrea Pirlo as the retired Italian soccer star 'walks off the set' of his new campaign when asked about Italy's chances in Russia. Add acting to the list of things that Pirlo is better than you at.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story